Crédit Agricole partners with Willing for its cybersecurity awareness campaign

Willing, spécialiste local de la transformation à impact, a le plaisir d’annoncer la nomination de Pierre-Yves Baillet en tant que Directeur Général.

Cette nomination marque une étape majeure dans le développement du cabinet, qui a pour ambition d’atteindre 30% de croissance en 2025, et vise à renforcer son impact depuis ses 9 implantations en France et à l’étranger.

Un parcours riche et une expertise reconnue

Pierre-Yves Baillet, 48 ans, est associé de Willing depuis 2022, en charge notamment du projet stratégique de l’entreprise, One Willing 2026, et basé à Paris. Fort de plus de 20 ans d’expérience dans le conseil, il continue d’accompagner les directions générales dans la définition et l’exécution de leurs stratégies de transformation et d’amélioration de la performance opérationnelle.

Diplômé d’un MBA de l’IAE Paris Panthéon-Sorbonne et d’une Maitrise de droit public et privé des affaires, Pierre-Yves Baillet a débuté dans le conseil chez Kurt Salmon en 2005 puis rejoint en tant que Vice-Président, CGI business consulting en 2013, entreprise internationale de services-conseils en technologie de l’information et en management.

En 2020, il choisit de fonder Bluegreen conseil, cabinet de conseil en stratégie et management, première acquisition de Willing en 2022.

Un leadership au service d’une ambition partagée

En tant que Directeur Général, Pierre-Yves Baillet aura pour mission de renforcer la position de Willing comme acteur de référence en matière de transformation à impact. Il s’attachera à accélérer le développement et le rayonnement de l’entreprise tant en France qu’à l’international, à enrichir et diversifier les activités du groupe. Il pourra pour cela s’appuyer sur l’engagement et l’esprit entrepreneurial de l’équipe Willing, tout comme sur le soutien et la confiance de Benjamin Provost, Président, de l’ensemble du Comex, et du Conseil de surveillance. Il supervisera le déploiement du modèle d’affaires responsable de Willing et la consolidation de son ancrage territorial. Sous sa direction, Willing aspire à devenir le partenaire incontournable des transformations des organisations privées et publiques.

« Je tiens à remercier les associés et Benjamin Provost, Président, pour la confiance accordée en me déléguant cette mission d’envergure. Conscient des enjeux, c’est avec un grand enthousiasme et un profond sens des responsabilités que j’aborde ce nouveau chapitre de notre aventure collective chez Willing. Depuis notre rencontre, nous avons toujours cherché à innover et repousser les limites du terrain de jeu traditionnel du conseil. Dans un monde qui impose l’adaptation permanente, nous devons mobiliser toutes nos forces pour un impact positif et durable sur la Société. C’est dans cette perspective que je mettrai mon énergie au service de nos clients et de notre équipe. », déclare Pierre-Yves Baillet.

Un nouveau chapitre pour Willing

La nomination de Pierre-Yves Baillet incarne l’ambition de Willing de conjuguer innovation, excellence et impact positif pour accompagner les organisations dans leurs transformations et les conduire vers une croissance durable.


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An ambitious CSR policy to foster inclusive leadership

Regional philanthropy

  • Every year, we sign sponsorship agreements with various organizations and associations. By way of example, in 2023, we were sponsors for over 100 days.
  • Since 2023, we have been a partner of Nos quartiers ont des talents (NQT), an association that promotes the professional integration of local young graduates, through which we mentor young professionals and pass on our knowledge and experience.

Partnerships with schools

  • We invest in our team members’ schools and alumni networks, and regularly take part in their events: company forums, entrance competitions, challenges, case studies, hackathons, etc.

Local charity events

  • We take part in charity events in our regions all year round, often initiated by our team members. Examples include the Toulouse and Paris marathons (2022, 2023 and 2024), awareness-raising and fundraising for Pink October (2023), Clean my Calanques (2024) and the Pink October race (2024).

Reducing our greenhouse gas emissions

  • Since 2022, our annual carbon footprint has been calculated by a qualified service provider (in accordance with the GHG Protocol).
  • We use this GHG assessment to evaluate and correct our scope 1, 2 and 3 reduction trajectory.

Sustainable purchasing and waste management

  • Our purchasing policy prioritizes purchases of reconditioned equipment or products made by environmentally engaged suppliers whenever possible, such as French non-profit organizations set up to help disabled people find work (like ESAT), in line with our continuous improvement approach.
  • We have set up selective sorting and recycling systems in each of our offices for paper/cardboard, metal, plastic and glass waste.

Promoting soft mobility

  • We pay 75% of our team members’ public transport fares.
  • We travel by train for business trips, as part of our Company Agreement, to reduce our carbon footprint.

Building on sustainable IT

  • Our website is eco-designed and developed, in line with our purpose and commitments (WCAG).
  • We give our used IT equipment to our team members’ children, associations or local schools.

Encouraging diversity and equal opportunity

  • We have a fair and inclusive recruitment process that gives everyone an equal chance, whatever their level of experience, origin or religion.
  • Our “Diversity” charters testify to our zero tolerance of all forms of discrimination.
  • We recruit students responsibly every year on work-study contracts and in internships, to help integrate young people into the world of work.
  • We have partnered with the Nos quartiers ont des talents association which accompanies disadvantaged young graduates, helping young professionals along the path to employment and facilitating the transmission of knowledge between generations.
  • We have assigned a representative in the fight against discrimination and promotion of diversity, Jennifer Borderie, whom our team members and candidates can contact in reference to such issues.
  • We have also set up a free helpline in collaboration with Malakoff Humanis to assist team members in difficult situations, for example due to harassment, discrimination, illness, social fragility or disability. (Phone: 3996.)

Promoting and accelerating gender equality

  • Our 2023 Company Agreement includes exceptional leave for female team members in the event of an abortion.
  • We offer parenting support including tripartite interviews on leaving for and returning from maternity and paternity leave.
  • Our professional equality index is the focus of a specific action plan. It stands at 93/100 for 2024 and is constantly improving.

Integrating people with disabilities

  • Marie-Cécile Batigne is our disability representative, in charge of supporting disabled team members and raising awareness among our teams.
  • Our 2023 Company Agreement provides for specific leave for any team member with a child who is diagnosed with a disability or pathology.
  • We have drafted an in-house memo providing information on leave options for caregivers.
  • We assist team members with the RQTH process and protocol to recognize their status as a disabled worker in France.
  • We adapt our workstations to the needs of our disabled team members to provide them with an inclusive working environment and encourage them to remain in employment.

Across-the-board CSR

  • As part of our drive to raise awareness of CSR issues among all our team members, our Willing Management Committee has received training and is regularly updated on these issues. All our offices have joined the Climate Fresk initiative, where during the workshops, we roll out our awareness-raising campaigns.
  • Our corporate project supports initiatives addressing the core issues and fields of action covered by ISO 26000.

A participatory, consultative approach

  • We assign an ambassador to relay our corporate project in each of our offices. It is their role to align the policies of our Executive Committee, Management Committee and Works Council with our teams’ proposals.
  • We use visual management techniques to communicate the progress of our corporate project in each office, and to collect questions, suggestions and contribution requests from our teams.

Business ethics

  • We have an Ethics Charter with a code of conduct that governs all professional relations with our partners based on seven immutable principles: solidarity, integrity, respect for others, honesty, rigor, loyalty and respect for professional secrecy. This encourages our suppliers to also act responsibly and protect the environment.