Our history

Willing is a local impact transformation specialist, a company founded in Toulouse in 2016 and built on commitment.

Willing opted from the outset for a resolutely concrete approach, based on a strong results-driven culture and driven by a determination intact to this day, to help human societies adapt to a complex world and guarantee their sustainable growth.

Created initially under the name “Willing & Able”, the decision was rapidly reached to simplify its title to just Willing, a choice motivated by our team’s strength of will and commitment.

Willing received rapid support from leading players, laying the foundations of a solid foothold in Toulouse, then extended its regional coverage with nine sites, both in France and since 2023, abroad.

Willing has continued reinventing itself, enriching and consolidating its range of services, expanding its teams and investing in research and CSR to help organizations become more efficient and guarantee their positive socio-environmental impact.

These essential qualities have enabled Willing to record some of the strongest growth ever seen in its field and to establish itself as a benchmark in the world of transformation.

2016
“Willing & Able” is created in Toulouse.
2017
A new office opens in Paris.
The company records 150% growth in its second year of business and ranks among the top consulting firms in the Leaders League table.
2018
The company changes its name to “Willing”.
The firm passes the milestone of 50 team members.
2020
2 offices open, in Lille and Bordeaux.
Cinétique opens, a center of expertise dedicated to marketing and communication.
2021
2 offices open, in Lyon and Marseille.
L’Académie opens, a center of expertise dedicated to training, with Qualiopi Training Action certification.
The firm passes the milestone of 100 team members.
2022
2 offices open, in Nantes and Strasbourg.
“Willab” opens, an in-house research laboratory dedicated to transformation.
Willing Coaching opens, a center of expertise dedicated to coaching.
2023
The firm expands abroad with the opening of an office in Geneva, Switzerland.
The firm passes the milestone of 200 team members.
The firm acquires Bluegreen, a consulting firm and expert in tactical transformation.
The firm invests massively in CSR, to become an in-house benchmark in the field and to strengthen its position as a specialist in socio-environmental impact transformation.
2024
AFNOR awards the dual Professional Equality and Diversity Alliance label.
Willing Impact opens, a center of expertise dedicated to CSR and the environment.
Willing Technologies opens, a center of expertise dedicated to AI, data and cybersecurity.
2025
Awarded « Engagé RSE » - confirmed level – and Responsabilty Europe labels- By Afnor Certification.

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