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Our history

Willing is a local impact transformation specialist, a company founded in Toulouse in 2016 and built on commitment.

Willing opted from the outset for a resolutely concrete approach, based on a strong results-driven culture and driven by a determination intact to this day, to help human societies adapt to a complex world and guarantee their sustainable growth.

Created initially under the name “Willing & Able”, the decision was rapidly reached to simplify its title to just Willing, a choice motivated by our team’s strength of will and commitment.

Willing received rapid support from leading players, laying the foundations of a solid foothold in Toulouse, then extended its regional coverage with nine sites, both in France and since 2023, abroad.

Willing has continued reinventing itself, enriching and consolidating its range of services, expanding its teams and investing in research and CSR to help organizations become more efficient and guarantee their positive socio-environmental impact.

These essential qualities have enabled Willing to record some of the strongest growth ever seen in its field and to establish itself as a benchmark in the world of transformation.

Meet our team
2016
“Willing & Able” is created in Toulouse.
2017
A new office opens in Paris.
The company records 150% growth in its second year of business and ranks among the top consulting firms in the Leaders League table.
2018
The company changes its name to “Willing”.
The firm passes the milestone of 50 team members.
2020
2 offices open, in Lille and Bordeaux.
Cinétique opens, a center of expertise dedicated to marketing and communication.
2021
2 offices open, in Lyon and Marseille.
L’Académie opens, a center of expertise dedicated to training, with Qualiopi Training Action certification.
The firm passes the milestone of 100 team members.
2022
2 offices open, in Nantes and Strasbourg.
“Willab” opens, an in-house research laboratory dedicated to transformation.
Willing Coaching opens, a center of expertise dedicated to coaching.
2023
The firm expands abroad with the opening of an office in Geneva, Switzerland.
The firm passes the milestone of 200 team members.
The firm acquires Bluegreen, a consulting firm and expert in tactical transformation.
The firm invests massively in CSR, to become an in-house benchmark in the field and to strengthen its position as a specialist in socio-environmental impact transformation.
2024
AFNOR awards the dual Professional Equality and Diversity Alliance label.
Willing Impact opens, a center of expertise dedicated to CSR and the environment.
Willing Technologies opens, a center of expertise dedicated to AI, data and cybersecurity.

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Regional philanthropy

  • Every year, we sign sponsorship agreements with various organizations and associations. By way of example, in 2023, we were sponsors for over 100 days.
  • Since 2023, we have been a partner of Nos quartiers ont des talents (NQT), an association that promotes the professional integration of local young graduates, through which we mentor young professionals and pass on our knowledge and experience.

Partnerships with schools

  • We invest in our team members’ schools and alumni networks, and regularly take part in their events: company forums, entrance competitions, challenges, case studies, hackathons, etc.

Local charity events

  • We take part in charity events in our regions all year round, often initiated by our team members. Examples include the Toulouse and Paris marathons (2022, 2023 and 2024), awareness-raising and fundraising for Pink October (2023), Clean my Calanques (2024) and the Pink October race (2024).

Reducing our greenhouse gas emissions

  • Since 2022, our annual carbon footprint has been calculated by a qualified service provider (in accordance with the GHG Protocol).
  • We use this GHG assessment to evaluate and correct our scope 1, 2 and 3 reduction trajectory.

Sustainable purchasing and waste management

  • Our purchasing policy prioritizes purchases of reconditioned equipment or products made by environmentally engaged suppliers whenever possible, such as French non-profit organizations set up to help disabled people find work (like ESAT), in line with our continuous improvement approach.
  • We have set up selective sorting and recycling systems in each of our offices for paper/cardboard, metal, plastic and glass waste.

Promoting soft mobility

  • We pay 75% of our team members’ public transport fares.
  • We travel by train for business trips, as part of our Company Agreement, to reduce our carbon footprint.

Building on sustainable IT

  • Our website is eco-designed and developed, in line with our purpose and commitments (WCAG).
  • We give our used IT equipment to our team members’ children, associations or local schools.

Encouraging diversity and equal opportunity

  • We have a fair and inclusive recruitment process that gives everyone an equal chance, whatever their level of experience, origin or religion.
  • Our “Diversity” charters testify to our zero tolerance of all forms of discrimination.
  • We recruit students responsibly every year on work-study contracts and in internships, to help integrate young people into the world of work.
  • We have partnered with the Nos quartiers ont des talents association which accompanies disadvantaged young graduates, helping young professionals along the path to employment and facilitating the transmission of knowledge between generations.
  • We have assigned a representative in the fight against discrimination and promotion of diversity, Jennifer Borderie, whom our team members and candidates can contact in reference to such issues.
  • We have also set up a free helpline in collaboration with Malakoff Humanis to assist team members in difficult situations, for example due to harassment, discrimination, illness, social fragility or disability. (Phone: 3996.)

Promoting and accelerating gender equality

  • Our 2023 Company Agreement includes exceptional leave for female team members in the event of an abortion.
  • We offer parenting support including tripartite interviews on leaving for and returning from maternity and paternity leave.
  • Our professional equality index is the focus of a specific action plan. It stands at 93/100 for 2024 and is constantly improving.

Integrating people with disabilities

  • Marie-Cécile Batigne is our disability representative, in charge of supporting disabled team members and raising awareness among our teams.
  • Our 2023 Company Agreement provides for specific leave for any team member with a child who is diagnosed with a disability or pathology.
  • We have drafted an in-house memo providing information on leave options for caregivers.
  • We assist team members with the RQTH process and protocol to recognize their status as a disabled worker in France.
  • We adapt our workstations to the needs of our disabled team members to provide them with an inclusive working environment and encourage them to remain in employment.

Across-the-board CSR

  • As part of our drive to raise awareness of CSR issues among all our team members, our Willing Management Committee has received training and is regularly updated on these issues. All our offices have joined the Climate Fresk initiative, where during the workshops, we roll out our awareness-raising campaigns.
  • Our corporate project supports initiatives addressing the core issues and fields of action covered by ISO 26000.

A participatory, consultative approach

  • We assign an ambassador to relay our corporate project in each of our offices. It is their role to align the policies of our Executive Committee, Management Committee and Works Council with our teams’ proposals.
  • We use visual management techniques to communicate the progress of our corporate project in each office, and to collect questions, suggestions and contribution requests from our teams.

Business ethics

  • We have an Ethics Charter with a code of conduct that governs all professional relations with our partners based on seven immutable principles: solidarity, integrity, respect for others, honesty, rigor, loyalty and respect for professional secrecy. This encourages our suppliers to also act responsibly and protect the environment.