About

Willing, your local impact transformation specialist

Willing was set up in Toulouse in 2016. It now has 9 offices in France and abroad: Toulouse, Bordeaux, Nantes, Paris, Lille, Lyon, Marseille, Strasbourg and Geneva.

At Willing we value commitment as a means of bringing our clients’ transformation projects to successful fruition and helping human societies adapt to a complex and changing world.

year of our creation
2000
offices in France
0
office in Switzerland
0
committed team members
+ 150
in-house integrated centers of expertise
0
active clients
0
million in projected revenue for 2025
0
projected growth between 2024 and 2025
+ 0 %

Commit, succeed.

We live in uncertain times, in a world in perpetual motion, where organizations are more than ever required to regularly transform and adapt.

The last four decades have seen an exponential increase in the world’s population, with more movement of people, goods and information, heightening the likelihood and intensity of widespread and often combined economic, financial, social, geopolitical and health crises.

Our references are shifting. We are calling our ideologies and beliefs, rooted in the “world of before”, into question. Certainties are crumbling to the point of querying the sustainable viability of our planet.

It’s a fact. Our world, our entire environment, is rapidly becoming more complex, harder to read and more threatening, particularly when we are casualties of it. All eras experience and will continue to experience change, and we have no choice but to adapt.

It has become more important than ever for organizations to adapt and transform, fundamentally and continuously, and to shift from feeling “threatened” to feeling perfectly “adapted”.

Willing is a local impact transformation specialist that has worked, since its inception, to help women and men in organizations adjust to a changing world.

To achieve this, we bring together all the tactical and operational skills necessary to transform an organization around strong values.

Our teams take a holistic, human-centered approach, integrating key influences as well as driving forces to make a socio-environmental impact. They work at the grass roots level to help human societies adapt and organizations evolve to achieve growth and sustainable performance.

Since its inception, Willing has brought together players sharing the same values, awareness, and the skills needed to take action and make a positive socio-environmental impact. We help the women and men in society to adapt to the changes in their surrounding world, to guarantee them a sustainable existence and virtuous growth.

At Willing, we believe in people’s ability to adapt to the challenges facing our century. Supported by the possibilities that come with a regulated, ethical and responsible digital and AI revolution. To adapt to climate change and its mitigation.

Willing has voiced its long-term commitment and will continue doing so long into the future.

Benjamin PROVOST

Founder & President

Our values

Willing is built on core values, foremost among them commitment. These values dictate our behavior and guide all our actions.

Commitment

At Willing, we believe in the power of commitment.

Commitment is a founding Willing value, as a means of giving our engagement concrete form. It is the translation of our unwavering desire to act, to invest ourselves fully in making a positive impact and creating value for all: clients, partners, team members and citizens.

At Willing, commitment is also a promise, to secure the success of those choosing to place their faith in us.

  • An ongoing commitment to guarantee the success of your transformation project and ensure your sustainable growth.

  • A commitment to our team members to give their actions meaning, to offer them a unique experience and guarantee an ethical and empathetic working environment.

  • A commitment to citizens to meet the challenges of today and tomorrow and to have a positive and lasting impact on society.

Close collaboration

Since its inception, Willing has placed a particular focus on close collaboration. Working closely with team members in all circumstances. And working closely with local professionals to develop bonds of trust with clients and partners.

Courage

Courage cannot be claimed, it takes practice. It is from courage that Willing draws its perseverance and fighting spirit. It is courage that motivates us to rise to each new challenge and take a stand, to call ourselves into question and recognize our mistakes. We learn from them, with humility, and progress.

Our USP

Willing stands out from the crowd for its...

Willing stands out from the crowd for its team commitment, our founding value. A team cohesion explained by shared values converging toward a single goal: To guarantee the success of our clients’ transformation projects and have a positive, lasting impact.

Willing builds extensive regional networks to act at the grass-roots level, where it matters. We work as closely as possible with our clients and local stakeholders, forging close ties and contributing actively to local development in the regions where we do business.

For transformation to be successful, it must be addressed in its entirety. This means bringing together all the skills, knowledge and expertise within a single team, sharing a common vision, values and ambitions. To achieve this, Willing unites all the tactical and operational skills necessary to transform an organization as a triptych, intermixing people, uses and technological expertise.

Willing has taken a resolutely concrete approach ever since its inception, one that produces tangible results, measured after each action, and built around an intangible principle: “Keep it simple, keep it useful”.

We are here to help