About

Technology x Human =
impact

Willing, your local digital impact transformation specialist

Willing was set up in Toulouse in 2016. It now has 9 offices in France and abroad: Toulouse, Bordeaux, Nantes, Paris, Lille, Lyon, Marseille, Strasbourg and Geneva.

Built on the foundation of a core value – commitment – its mission is to ensure the success of transformation projects, enabling human societies to adapt to a complex and ever-changing world, disrupted by the revolution of data-driven AI.

year of our creation
2000
offices in France
0
office in Switzerland
0
million in projected revenue in 2025
0
committed
team members
+ 150
active clients
+ 0

Commit, succeed.

We live in uncertain times, in a world in perpetual motion, where organizations are more than ever required to regularly transform and adapt.

The last four decades have seen an exponential increase in the world’s population, with more movement of people, goods and information, heightening the likelihood and intensity of widespread and often combined economic, financial, social, geopolitical and health crises.

Our references are shifting. We are calling our ideologies and beliefs, rooted in the “world of before”, into question. Certainties are crumbling to the point of querying the sustainable viability of our planet.

It’s a fact. Our world, our entire environment, is rapidly becoming more complex, harder to read and more threatening, particularly when we are casualties of it. All eras experience and will continue to experience change, and we have no choice but to adapt.

It has become more important than ever for organizations to adapt and transform, fundamentally and continuously, and to shift from feeling “threatened” to feeling perfectly “adapted”.

Willing is a local impact transformation specialist that has worked, since its inception, to help women and men in organizations adjust to a changing world.

To achieve this, we bring together all the tactical and operational skills necessary to transform an organization around strong values.

Our teams take a holistic, human-centered approach, integrating key influences as well as driving forces to make a socio-environmental impact. They work at the grass roots level to help human societies adapt and organizations evolve to achieve growth and sustainable performance.

Since its founding, Willing has brought together all those who share its values, its awareness and the skills needed to take action in favour of a positive socio-environmental impact, and to support societies in adapting to a changing world - ensuring them a sustainable existence and virtuous growth.

At Willing, we believe in the capacity of women and men to adapt to the challenges of this century. Enhanced by the possibilities offered by a regulated, ethical and responsible digital and AI revolution. And to adapting to climate change and mitigating its effects.

At Willing, we made the promise of commitment - long ago, and for the long term.

Benjamin PROVOST

Founder & President

Our values

Willing is built on core values, foremost among them commitment. These values dictate our behavior and guide all our actions.

Commitment

At Willing, we believe in the power of commitment.

Commitment is a founding Willing value, as a means of giving our engagement concrete form. It is the translation of our unwavering desire to act, to invest ourselves fully in making a positive impact and creating value for all: clients, partners, team members and citizens.

At Willing, commitment is also a promise, to secure the success of those choosing to place their faith in us.

  • An ongoing commitment to guarantee the success of your transformation project and ensure your sustainable growth.

  • A commitment to our team members to give their actions meaning, to offer them a unique experience and guarantee an ethical and empathetic working environment.

  • A commitment to citizens to meet the challenges of today and tomorrow and to have a positive and lasting impact on society.

Close collaboration

Since its founding, Willing has placed closeness at the heart of its mission. A strong closeness amongst its team members, in all circumstances. A territorial proximity to build relationships of trust with its clients and partners.

Courage

Courage is not proclaimed - it is practised. Willing draws from it its fighting spirit and perseverance. Courage inspires the will to dare at every new challenge, to take a stand, to question oneself, to acknowledge one's mistakes - necessary for progress - and to learn from them with humility.

Our difference

Willing owes its distinctiveness to...

A founding value, Willing owes its distinctiveness to the commitment of its teams. A team united by shared values, converging towards one single objective: to ensure the success of its clients’ transformation projects and generate a positive, lasting impact.

Willing builds extensive regional networks to act at the grass-roots level, where it matters. Working as closely as possible with its clients and local stakeholders, it forges close ties with them and actively contributes to the development of the regions where it does business.

For transformation to be successful, it must be addressed in its entirety. This means bringing together all the skills, knowledge and expertise within a single team sharing a common vision, values and ambitions.
To achieve this, Willing unites all the tactical and operational skills necessary to transform an organization, within a triptych integrating people, practices and technological expertise.

Willing has taken a resolutely practical approach ever since its inception, one that produces tangible results measured after each action, driven by one intangible principle: “Keep it simple, keep it useful.”

We are here to help