About

Willing, your local impact transformation specialist

Willing was set up in Toulouse in 2016. It now has 9 offices in France and abroad: Toulouse, Bordeaux, Nantes, Paris, Lille, Lyon, Marseille, Strasbourg and Geneva.

At Willing we value commitment as a means of bringing our clients’ transformation projects to successful fruition and helping human societies adapt to a complex and changing world.

year of our creation
2000
offices in France
0
office in Switzerland
0
committed team members
+ 150
in-house integrated centers of expertise
0
in-house research laboratory
0
active clients
0
million in revenue in 2023
0
growth in 4 years
+ 0 %

Commit, succeed.

We live in uncertain times, in a world in perpetual motion, where organizations are more than ever required to regularly transform and adapt.

The last four decades have seen an exponential increase in the world’s population, with more movement of people, goods and information, heightening the likelihood and intensity of widespread and often combined economic, financial, social, geopolitical and health crises.

Our references are shifting. We are calling our ideologies and beliefs, rooted in the “world of before”, into question. Certainties are crumbling to the point of querying the sustainable viability of our planet.

It’s a fact. Our world, our entire environment, is rapidly becoming more complex, harder to read and more threatening, particularly when we are casualties of it. All eras experience and will continue to experience change, and we have no choice but to adapt.

It has become more important than ever for organizations to adapt and transform, fundamentally and continuously, and to shift from feeling “threatened” to feeling perfectly “adapted”.

Willing is a local impact transformation specialist that has worked, since its inception, to help women and men in organizations adjust to a changing world.

To achieve this, we bring together all the tactical and operational skills necessary to transform an organization around strong values.

Our teams take a holistic, human-centered approach, integrating key influences as well as driving forces to make a socio-environmental impact. They work at the grass roots level to help human societies adapt and organizations evolve to achieve growth and sustainable performance.

Since its inception, Willing has brought together players sharing the same values, awareness, and the skills needed to take action and make a positive socio-environmental impact. We help the women and men in society to adapt to the changes in their surrounding world, to guarantee them a sustainable existence and virtuous growth.

At Willing, we believe in people’s ability to adapt to the challenges facing our century. Supported by the possibilities that come with a regulated, ethical and responsible digital and AI revolution. To adapt to climate change and its mitigation.

Willing has voiced its long-term commitment and will continue doing so long into the future.

Benjamin PROVOST

Founder & President

Our values

Willing is built on core values, foremost among them commitment. These values dictate our behavior and guide all our actions.

Commitment

At Willing, we believe in the power of commitment.

Commitment is a founding Willing value, as a means of giving our engagement concrete form. It is the translation of our unwavering desire to act, to invest ourselves fully in making a positive impact and creating value for all: clients, partners, team members and citizens.

At Willing, commitment is also a promise, to secure the success of those choosing to place their faith in us.

  • An ongoing commitment to guarantee the success of your transformation project and ensure your sustainable growth.

  • A commitment to our team members to give their actions meaning, to offer them a unique experience and guarantee an ethical and empathetic working environment.

  • A commitment to citizens to meet the challenges of today and tomorrow and to have a positive and lasting impact on society.

Close collaboration

Since its inception, Willing has placed a particular focus on close collaboration. Working closely with team members in all circumstances. And working closely with local professionals to develop bonds of trust with clients and partners.

Courage

Courage cannot be claimed, it takes practice. It is from courage that Willing draws its perseverance and fighting spirit. It is courage that motivates us to rise to each new challenge and take a stand, to call ourselves into question and recognize our mistakes. We learn from them, with humility, and progress.

Our USP

Willing stands out from the crowd for its...

Willing stands out from the crowd for its team commitment, our founding value. A team cohesion explained by shared values converging toward a single goal: To guarantee the success of our clients’ transformation projects and have a positive, lasting impact.

Willing builds extensive regional networks to act at the grass-roots level, where it matters. We work as closely as possible with our clients and local stakeholders, forging close ties and contributing actively to local development in the regions where we do business.

For transformation to be successful, it must be addressed in its entirety. This means bringing together all the skills, knowledge and expertise within a single team, sharing a common vision, values and ambitions. To achieve this, Willing unites all the tactical and operational skills necessary to transform an organization as a triptych, intermixing people, uses and technological expertise.

Willing has taken a resolutely concrete approach ever since its inception, one that produces tangible results, measured after each action, and built around an intangible principle: “Keep it simple, keep it useful”.

We are here to help

Regional philanthropy

  • Every year, we sign sponsorship agreements with various organizations and associations. By way of example, in 2023, we were sponsors for over 100 days.
  • Since 2023, we have been a partner of Nos quartiers ont des talents (NQT), an association that promotes the professional integration of local young graduates, through which we mentor young professionals and pass on our knowledge and experience.

Partnerships with schools

  • We invest in our team members’ schools and alumni networks, and regularly take part in their events: company forums, entrance competitions, challenges, case studies, hackathons, etc.

Local charity events

  • We take part in charity events in our regions all year round, often initiated by our team members. Examples include the Toulouse and Paris marathons (2022, 2023 and 2024), awareness-raising and fundraising for Pink October (2023), Clean my Calanques (2024) and the Pink October race (2024).

Reducing our greenhouse gas emissions

  • Since 2022, our annual carbon footprint has been calculated by a qualified service provider (in accordance with the GHG Protocol).
  • We use this GHG assessment to evaluate and correct our scope 1, 2 and 3 reduction trajectory.

Sustainable purchasing and waste management

  • Our purchasing policy prioritizes purchases of reconditioned equipment or products made by environmentally engaged suppliers whenever possible, such as French non-profit organizations set up to help disabled people find work (like ESAT), in line with our continuous improvement approach.
  • We have set up selective sorting and recycling systems in each of our offices for paper/cardboard, metal, plastic and glass waste.

Promoting soft mobility

  • We pay 75% of our team members’ public transport fares.
  • We travel by train for business trips, as part of our Company Agreement, to reduce our carbon footprint.

Building on sustainable IT

  • Our website is eco-designed and developed, in line with our purpose and commitments (WCAG).
  • We give our used IT equipment to our team members’ children, associations or local schools.

Encouraging diversity and equal opportunity

  • We have a fair and inclusive recruitment process that gives everyone an equal chance, whatever their level of experience, origin or religion.
  • Our “Diversity” charters testify to our zero tolerance of all forms of discrimination.
  • We recruit students responsibly every year on work-study contracts and in internships, to help integrate young people into the world of work.
  • We have partnered with the Nos quartiers ont des talents association which accompanies disadvantaged young graduates, helping young professionals along the path to employment and facilitating the transmission of knowledge between generations.
  • We have assigned a representative in the fight against discrimination and promotion of diversity, Jennifer Borderie, whom our team members and candidates can contact in reference to such issues.
  • We have also set up a free helpline in collaboration with Malakoff Humanis to assist team members in difficult situations, for example due to harassment, discrimination, illness, social fragility or disability. (Phone: 3996.)

Promoting and accelerating gender equality

  • Our 2023 Company Agreement includes exceptional leave for female team members in the event of an abortion.
  • We offer parenting support including tripartite interviews on leaving for and returning from maternity and paternity leave.
  • Our professional equality index is the focus of a specific action plan. It stands at 93/100 for 2024 and is constantly improving.

Integrating people with disabilities

  • Marie-Cécile Batigne is our disability representative, in charge of supporting disabled team members and raising awareness among our teams.
  • Our 2023 Company Agreement provides for specific leave for any team member with a child who is diagnosed with a disability or pathology.
  • We have drafted an in-house memo providing information on leave options for caregivers.
  • We assist team members with the RQTH process and protocol to recognize their status as a disabled worker in France.
  • We adapt our workstations to the needs of our disabled team members to provide them with an inclusive working environment and encourage them to remain in employment.

Across-the-board CSR

  • As part of our drive to raise awareness of CSR issues among all our team members, our Willing Management Committee has received training and is regularly updated on these issues. All our offices have joined the Climate Fresk initiative, where during the workshops, we roll out our awareness-raising campaigns.
  • Our corporate project supports initiatives addressing the core issues and fields of action covered by ISO 26000.

A participatory, consultative approach

  • We assign an ambassador to relay our corporate project in each of our offices. It is their role to align the policies of our Executive Committee, Management Committee and Works Council with our teams’ proposals.
  • We use visual management techniques to communicate the progress of our corporate project in each office, and to collect questions, suggestions and contribution requests from our teams.

Business ethics

  • We have an Ethics Charter with a code of conduct that governs all professional relations with our partners based on seven immutable principles: solidarity, integrity, respect for others, honesty, rigor, loyalty and respect for professional secrecy. This encourages our suppliers to also act responsibly and protect the environment.