Healthcare & Pharmaceuticals

In an area where demands for quality of care, economic performance, and technological innovation run high, Willing supports healthcare and pharmaceutical players by placing professionals at the heart of transformation, reconciling medical, organisational, and technological challenges, and ensuring lasting operational impact for the benefit of patients.

Strategic overview

A healthcare system evolving in a period of significant structural strain

national reforms, financial constraints, rising demand, workforce shortages, and the rapid adoption of digital technology and Artificial Intelligence.

A growing imperative for financial performance

driving the need for rigorous economic steering, as healthcare organisations are increasingly required to structure and steer themselves like complex enterprises.

A sweeping transformation agenda

–the shift towards outpatient care, restructuring of care provision, digital health – hitting organisations that are already under chronic strain, creating a structural gap between reform ambitions and delivery capacity.

AI, robotics, and data-driven medicine are no longer just promises

they are forcing players to rethink their professions, structures, and boundaries, even as the conditions for secure deployment are yet to be fully established.

A mental health crisis among healthcare professionals

that threatens the very sustainability of the system — one that organisations have yet to treat as a strategic issue in its own right.

Transformation challenges

Transforming the healthcare system means rethinking the organisations, professions, and economic models of players who cannot stop delivering care — and whose professionals, exhausted by years of crisis, represent both the strongest resistance to change and the only real condition for its success.

Building an economic and managerial steering model

where none previously existed, through a profound transformation of the operating model — one that runs up against medical culture, and in a context where activity-based funding (T2A) does not guarantee financial sustainability.

A complete reconfiguration of patient flows, capacities, and cooperation

among healthcare players (hospitals, primary care, and the medico-social sector), as well as of hospital revenue sources, with new economic models still under construction.

Absorbing the government's digital agenda

with under-equipped IT departments, and integrating diagnostic AI, robotic surgery, and clinical decision-support tools without the people and culture change needed to support them.

Turning mental health into a driver of transformation

rather than a blind spot of change, by explicitly addressing the mental strain that change generates, in order to avoid accelerated turnover, absenteeism, and the loss of critical skills.

Our value proposition

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