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Cinétique
Communication & Marketing

Redefining your purpose, aligning your organisation, prioritising your projects: transformations are multiplying, yet often struggle to materialise. Willing translates your strategic directions into operational roadmaps to secure the achievement of your objectives.

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Our approach

Cinétique applies its expertise in change management, marketing and communication to maximize the impact of existing action, fully engage stakeholders and increase the chances of success in the case of more complex projects.

A department specialising in marketing and communications,
Cinétique’s mission is to bring its expertise to organisations, programmes and projects in order to deliver sustainable improvements in its clients’ performance.

To ensure the success of its clients’ transformation projects and their full buy-in, Willing places the men and women who make up these organizations at the center of its approach.

Organizations are turning increasingly to this type of project, and need to make informed choices. How to engage target audiences? Arouse their interest and get them on board with a specific project?

Your challenges

Creating Meaning

Make the purpose and value proposition of transformation projects visible and tangible

Building strong brands

relating to organisations, projects or programmes

Bringing communities together

Forging fruitful links between the various stakeholders

Generate engagement

and build support

Imagine and create

communication materials that stand out, are practical and fun

Our expertise

Cinétique operates across the entire marketing and communications value chain, providing you with advice and expertise throughout our support process.

Diagnostic

Our multi-sector and multi-dimensional expertise enables us to carry out a comprehensive assessment, complete with analyses and practical recommendations for your organisation, your operations, your projects and your market.

Strategic recommendations

As the cornerstone of our marketing and communications expertise, we develop bespoke strategies and action plans to help our clients achieve better results.

Branding

Our marketing and communications consultants work alongside our creative teams to implement your action plans and create practical, engaging and distinctive materials and tools.

Deployment & production

Our areas of expertise

  • Internal & External Communication

    Audit, assessment, communication strategy, action plan, measurement and monitoring tools.

  • Brand Architecture and Brand Identity
    Marketing strategy, brand platform, naming, logo, brand guidelines, implementation of the brand identity and creation of materials and tools.

  • Strategic marketing
    Audits, benchmarking, segmentation, target audiences, personas, market research, prospective studies, qualitative and quantitative surveys, barometers, strategy (marketing mix, action plans), measurement and monitoring tools.

  • Employer Branding
    Assessment (internal and external image), definition of your USP, communication strategy, implementation of the strategy.

  • Awareness-raising & training
    Communication campaign, awareness-raising, motion design video, presentation materials, educational resources and tools.

Our work

Complementary areas of expertise

Coaching

Tactical transformation

Operational Excellence

Ready to transform your organisation?

Our team is here to help.

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Diagnostic

  • Communications Audit: a comprehensive review of your communications framework to assess the effectiveness of your strategies, materials and resources.
  • Marketing Audit: An external perspective on your practices to identify areas for improvement in your strategy and marketing mix.
  • Benchmark: Tailor-made comparative competitive analyses to guide your strategic decisions.
  • Market research: sector-specific and/or regional analyses to enhance your understanding of your target market.
  • Marketing research: The use of information-gathering techniques, whether field-based or digital, to measure and understand a phenomenon or trend.
  • Prospective studies: Provision of forward-looking data based on the identification of weak signals and major trends in your target market or region.

Strategic recommendations

  • Marketing strategy: defining the key features and the associated action plan for your project or marketing mix.
  • Strategy
    Communication: we develop a meaningful strategy and draw up a concrete action plan to raise the profile of your project, your brand and your activities.

    Internal and external communications, employer branding

  • Strategy
    Partnerships: we draw up an action plan to create a network of organisations that can significantly enhance your development objectives.

    Innovation, competitiveness cluster, ambassadors

  • Strategy
    Public consultation: we are developing an action plan to ensure that your target audience is involved in the projects that will have an impact as a result of your project.

    Corporate communications…

Branding

  • Videos
  • Supports print
  • Digital media
  • Graphic facilitation
  • Communication and awareness-raising campaign
  • Teaching materials / e-learning
  • Gestion visuelle
  • Events
  • …

Deployment & production

  • Motion design video
  • Video – Filming / Editing
  • Communication and awareness-raising campaign
  • Print and digital media
  • Event
  • Gestion visuelle
  • …