{"id":8569,"date":"2026-03-23T13:44:21","date_gmt":"2026-03-23T13:44:21","guid":{"rendered":"https:\/\/willing.fr\/what-do-we-do\/cinetique\/"},"modified":"2026-09-29T14:55:49","modified_gmt":"2026-09-29T14:55:49","slug":"cinetique","status":"publish","type":"page","link":"https:\/\/willing.fr\/en\/what-do-we-do\/cinetique\/","title":{"rendered":"Cin\u00e9tique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8569\" class=\"elementor elementor-8569 elementor-6933\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31ffbbc e-flex e-con-boxed e-con e-parent\" data-id=\"31ffbbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a2994f e-flex e-con-boxed e-con e-child\" data-id=\"2a2994f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e69ecde elementor-widget__width-inherit elementor-widget elementor-widget-breadcrumbs\" data-id=\"e69ecde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/willing.fr\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c55aa8 e-con-full e-flex e-con e-child\" data-id=\"1c55aa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94f269d elementor-widget elementor-widget-image\" data-id=\"94f269d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"82\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/LOGO-WILLING-HUMAIN.svg\" class=\"attachment-large size-large wp-image-5737\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512b559 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"512b559\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cin\u00e9tique\n<br \/>Communication &amp; Marketing\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866a5d0 elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"866a5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Redefining your purpose, aligning your organisation, prioritising your projects: transformations are multiplying, yet often struggle to materialise. Willing translates your strategic directions into operational roadmaps to secure the achievement of your objectives. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8fb558 elementor-align-center hovered-cta elementor-widget elementor-widget-button\" data-id=\"d8fb558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/willing.fr\/en\/get-in-touch\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact our experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-017b1e2 e-flex e-con-boxed e-con e-parent\" data-id=\"017b1e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6a18a9 e-con-full e-flex e-con e-child\" data-id=\"e6a18a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0db1c elementor-widget elementor-widget-heading\" data-id=\"ba0db1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f3819 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60f3819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cin\u00e9tique applies its expertise in change management, marketing and communication to maximize the impact of existing action, fully engage stakeholders and increase the chances of success in the case of more complex projects.<\/strong><\/p><p>A department specialising in marketing and communications,<br\/>Cin\u00e9tique\u2019s mission is to bring its expertise to organisations, programmes and projects in order to deliver sustainable improvements in its clients\u2019 performance.<\/p><p>To ensure the success of its clients\u2019 transformation projects and their full buy-in, Willing places the men and women who make up these organizations at the center of its approach.<\/p><p>Organizations are turning increasingly to this type of project, and need to make informed choices. <g id=\"gid_0\">How to engage target audiences? Arouse their interest and get them on board with a specific project?<\/g>  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-868d2ae e-con-full e-flex e-con e-child\" data-id=\"868d2ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53ef879 e-flex e-con-boxed e-con e-parent\" data-id=\"53ef879\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fcb010 e-con-full e-flex e-con e-child\" data-id=\"7fcb010\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a296d4 elementor-widget elementor-widget-heading\" data-id=\"6a296d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your challenges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-116c2cd e-con-full e-flex e-con e-child\" data-id=\"116c2cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ca70885 e-con-full e-flex e-con e-child\" data-id=\"ca70885\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b832358 elementor-widget elementor-widget-image\" data-id=\"b832358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"24\" height=\"26\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/creer-du-sens.svg\" class=\"attachment-large size-large wp-image-6940\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8747150 elementor-widget elementor-widget-heading\" data-id=\"8747150\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating Meaning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b51f58 elementor-widget elementor-widget-text-editor\" data-id=\"5b51f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Make the purpose and value proposition of transformation projects visible and tangible<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aa21e8 e-con-full e-flex e-con e-child\" data-id=\"0aa21e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c355fe7 elementor-widget elementor-widget-image\" data-id=\"c355fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"21\" height=\"22\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/creer-des-marques-fortes.svg\" class=\"attachment-large size-large wp-image-6942\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68dcf5a elementor-widget elementor-widget-heading\" data-id=\"68dcf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building strong brands <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543002a elementor-widget elementor-widget-text-editor\" data-id=\"543002a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>relating to organisations, projects or programmes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4fbbad e-con-full e-flex e-con e-child\" data-id=\"d4fbbad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95ad1ae elementor-widget elementor-widget-image\" data-id=\"95ad1ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"22\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/federer-commu.svg\" class=\"attachment-large size-large wp-image-6944\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4878ff0 elementor-widget elementor-widget-heading\" data-id=\"4878ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bringing communities together<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada30df elementor-widget elementor-widget-text-editor\" data-id=\"ada30df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Forging fruitful links between the various stakeholders<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bcda61 e-con-full e-flex e-con e-child\" data-id=\"2bcda61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92c853f elementor-widget elementor-widget-image\" data-id=\"92c853f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"34\" height=\"33\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/exp-client.svg\" class=\"attachment-large size-large wp-image-6893\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4eb4e elementor-widget elementor-widget-heading\" data-id=\"1a4eb4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generate engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f579615 elementor-widget elementor-widget-text-editor\" data-id=\"f579615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>and build support<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a79a297 e-con-full e-flex e-con e-child\" data-id=\"a79a297\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb737a elementor-widget elementor-widget-image\" data-id=\"5eb737a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"20\" height=\"22\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/supports-de-com.svg\" class=\"attachment-large size-large wp-image-6946\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c022f elementor-widget elementor-widget-heading\" data-id=\"f8c022f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Imagine and create<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d0665 elementor-widget elementor-widget-text-editor\" data-id=\"d0d0665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>communication materials that stand out, are practical and fun<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f3a829 e-flex e-con-boxed e-con e-parent\" data-id=\"9f3a829\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f09c33d e-con-full e-flex e-con e-child\" data-id=\"f09c33d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db3a4fd elementor-widget elementor-widget-heading\" data-id=\"db3a4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f879502 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f879502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cin\u00e9tique operates across the entire marketing and communications value chain, providing you with advice and expertise throughout our support process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d7b88 elementor-widget elementor-widget-html\" data-id=\"d4d7b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/unpkg.com\/masonry-layout@4\/dist\/masonry.pkgd.min.js\"><\/script>\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n\n    const grid = document.querySelector(\"#accordeon-cards-id\");\n\n    if (!grid || typeof Masonry === \"undefined\") return;\n\n    const masonry = new Masonry(grid, {\n        itemSelector: \".accordeon-card\",\n        columnWidth: \".accordeon-card\",\n        gutter: 20,\n        percentPosition: true\n    });\n\n    \/\/ Recalcul lorsque la hauteur d'une card change\n    const observer = new ResizeObserver(() => {\n        masonry.layout();\n    });\n\n    grid.querySelectorAll(\".accordeon-card\").forEach(card => {\n        observer.observe(card);\n    });\n\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb8b5b3 e-con-full e-flex e-con e-child\" data-id=\"eb8b5b3\" data-element_type=\"container\" data-e-type=\"container\" id=\"accordeon-cards-id\">\n\t\t<div class=\"elementor-element elementor-element-14afc9c e-con-full accordeon-card close e-flex e-con e-child\" data-id=\"14afc9c\" data-element_type=\"container\" data-e-type=\"container\" id=\"accordeon-1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-835ab17 e-con-full accordeon-card-summary e-flex e-con e-child\" data-id=\"835ab17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-95b943d e-con-full e-flex e-con e-child\" data-id=\"95b943d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c98ab elementor-widget elementor-widget-heading\" data-id=\"c9c98ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diagnostic\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-722c343 e-con-full e-flex e-con e-child\" data-id=\"722c343\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbe7c1 elementor-widget elementor-widget-text-editor\" data-id=\"dcbe7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our multi-sector and multi-dimensional expertise enables us to carry out a comprehensive assessment, complete with analyses and practical recommendations for your organisation, your operations, your projects and your market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f50ae3 accordeon-card-summary-i elementor-widget elementor-widget-image\" data-id=\"5f50ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/ICON-PLUS.svg\" class=\"attachment-large size-large wp-image-6009\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72f0116 e-con-full accordeon-card-border e-flex e-con e-child\" data-id=\"72f0116\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4f66e e-con-full accordeon-card close e-flex e-con e-child\" data-id=\"4d4f66e\" data-element_type=\"container\" data-e-type=\"container\" id=\"accordeon-2\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-abb9589 e-con-full accordeon-card-summary e-flex e-con e-child\" data-id=\"abb9589\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f22241b e-con-full e-flex e-con e-child\" data-id=\"f22241b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a122aff elementor-widget elementor-widget-heading\" data-id=\"a122aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategic recommendations\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f06afd e-con-full e-flex e-con e-child\" data-id=\"3f06afd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f0a87c elementor-widget elementor-widget-text-editor\" data-id=\"0f0a87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the cornerstone of our marketing and communications expertise, we develop bespoke strategies and action plans to help our clients achieve better results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27db327 accordeon-card-summary-i elementor-widget elementor-widget-image\" data-id=\"27db327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/ICON-PLUS.svg\" class=\"attachment-large size-large wp-image-6009\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad460ba e-con-full accordeon-card-border e-flex e-con e-child\" data-id=\"ad460ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69e3b56 e-con-full accordeon-card close e-flex e-con e-child\" data-id=\"69e3b56\" data-element_type=\"container\" data-e-type=\"container\" id=\"accordeon-3\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-95abfbb e-con-full accordeon-card-summary e-flex e-con e-child\" data-id=\"95abfbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64f3f4d e-con-full e-flex e-con e-child\" data-id=\"64f3f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e72d3fd elementor-widget elementor-widget-heading\" data-id=\"e72d3fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Branding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7960cf9 e-con-full e-flex e-con e-child\" data-id=\"7960cf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efa9225 elementor-widget elementor-widget-text-editor\" data-id=\"efa9225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our marketing and communications consultants work alongside our creative teams to implement your action plans and create practical, engaging and distinctive materials and tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc574ba accordeon-card-summary-i elementor-widget elementor-widget-image\" data-id=\"dc574ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/ICON-PLUS.svg\" class=\"attachment-large size-large wp-image-6009\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4353e0c e-con-full accordeon-card-border e-flex e-con e-child\" data-id=\"4353e0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c019b54 e-con-full accordeon-card close e-flex e-con e-child\" data-id=\"c019b54\" data-element_type=\"container\" data-e-type=\"container\" id=\"accordeon-4\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-99746a9 e-con-full accordeon-card-summary e-flex e-con e-child\" data-id=\"99746a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b449ea e-con-full e-flex e-con e-child\" data-id=\"7b449ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71e1d54 elementor-widget elementor-widget-heading\" data-id=\"71e1d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Deployment &amp; production\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7081971 e-con-full e-flex e-con e-child\" data-id=\"7081971\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a1cea accordeon-card-summary-i elementor-widget elementor-widget-image\" data-id=\"d5a1cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/ICON-PLUS.svg\" class=\"attachment-large size-large wp-image-6009\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1e5ade e-con-full accordeon-card-border e-flex e-con e-child\" data-id=\"b1e5ade\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f610453 e-flex e-con-boxed e-con e-parent\" data-id=\"f610453\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b780878 e-con-full e-flex e-con e-child\" data-id=\"b780878\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7445f26 e-con-full e-flex e-con e-child\" data-id=\"7445f26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ccbe3 elementor-widget elementor-widget-heading\" data-id=\"e3ccbe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our areas of expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2565c2c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2565c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p><strong>Internal &#038; External Communication<\/strong><\/p><p>Audit, assessment, communication strategy, action plan, measurement and monitoring tools.<\/p><\/li><li><strong>Brand Architecture and Brand Identity<\/strong><br\/>Marketing strategy, brand platform, naming, logo, brand guidelines, implementation of the brand identity and creation of materials and tools.<\/li><li><p><strong>Strategic marketing<\/strong><br\/>Audits, benchmarking, segmentation, target audiences, personas, market research, prospective studies, qualitative and quantitative surveys, barometers, strategy (marketing mix, action plans), measurement and monitoring tools.<\/p><\/li><li><p><strong>Employer Branding<\/strong><br\/>Assessment (internal and external image), definition of your USP, communication strategy, implementation of the strategy.<\/p><\/li><li><p><strong>Awareness-raising &#038; training<\/strong><br\/>Communication campaign, awareness-raising, motion design video, presentation materials, educational resources and tools.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b57d30 e-con-full e-flex e-con e-child\" data-id=\"1b57d30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b6ff15 e-flex e-con-boxed e-con e-parent\" data-id=\"5b6ff15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc28e82 e-con-full e-flex e-con e-child\" data-id=\"bc28e82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22ae13a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"22ae13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fccda97 e-con-full e-flex e-con e-child\" data-id=\"fccda97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc05e9d elementor-widget__width-initial ratio-1 elementor-widget elementor-widget-image\" data-id=\"fc05e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/Perspective-presentation-Web-MockUp01-Main-File-1536x1024.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-3978\" alt=\"\" srcset=\"https:\/\/willing.fr\/wp-content\/uploads\/Perspective-presentation-Web-MockUp01-Main-File-1536x1024.jpg 1536w, https:\/\/willing.fr\/wp-content\/uploads\/Perspective-presentation-Web-MockUp01-Main-File-300x200.jpg 300w, https:\/\/willing.fr\/wp-content\/uploads\/Perspective-presentation-Web-MockUp01-Main-File-1024x683.jpg 1024w, https:\/\/willing.fr\/wp-content\/uploads\/Perspective-presentation-Web-MockUp01-Main-File-768x512.jpg 768w, https:\/\/willing.fr\/wp-content\/uploads\/Perspective-presentation-Web-MockUp01-Main-File-scaled.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7d8a0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3a7d8a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/47f830fb-a3d9-44a2-9ca0-4cb7f85e4383-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-4227\" alt=\"\" srcset=\"https:\/\/willing.fr\/wp-content\/uploads\/47f830fb-a3d9-44a2-9ca0-4cb7f85e4383-1-1024x576.jpg 1024w, https:\/\/willing.fr\/wp-content\/uploads\/47f830fb-a3d9-44a2-9ca0-4cb7f85e4383-1-300x169.jpg 300w, https:\/\/willing.fr\/wp-content\/uploads\/47f830fb-a3d9-44a2-9ca0-4cb7f85e4383-1-768x432.jpg 768w, https:\/\/willing.fr\/wp-content\/uploads\/47f830fb-a3d9-44a2-9ca0-4cb7f85e4383-1-1536x864.jpg 1536w, https:\/\/willing.fr\/wp-content\/uploads\/47f830fb-a3d9-44a2-9ca0-4cb7f85e4383-1.jpg 1921w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6d035 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cf6d035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1188\" height=\"812\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/animation_visage.gif\" class=\"attachment-full size-full wp-image-3981\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1f220 elementor-widget__width-initial ratio-2 elementor-widget elementor-widget-image\" data-id=\"ac1f220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"1158\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/CACIB.png\" class=\"attachment-medium_large size-medium_large wp-image-3982\" alt=\"\" srcset=\"https:\/\/willing.fr\/wp-content\/uploads\/CACIB.png 702w, https:\/\/willing.fr\/wp-content\/uploads\/CACIB-182x300.png 182w, https:\/\/willing.fr\/wp-content\/uploads\/CACIB-621x1024.png 621w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c93a65 elementor-widget__width-initial ratio-5 elementor-widget elementor-widget-image\" data-id=\"6c93a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1030\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/casa-768x1030.png\" class=\"attachment-medium_large size-medium_large wp-image-3984\" alt=\"\" srcset=\"https:\/\/willing.fr\/wp-content\/uploads\/casa-768x1030.png 768w, https:\/\/willing.fr\/wp-content\/uploads\/casa-224x300.png 224w, https:\/\/willing.fr\/wp-content\/uploads\/casa-763x1024.png 763w, https:\/\/willing.fr\/wp-content\/uploads\/casa-1145x1536.png 1145w, https:\/\/willing.fr\/wp-content\/uploads\/casa-1527x2048.png 1527w, https:\/\/willing.fr\/wp-content\/uploads\/casa.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c925f43 elementor-widget__width-initial ratio-3 elementor-widget elementor-widget-image\" data-id=\"c925f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/OLL_COM.jpg\" class=\"attachment-full size-full wp-image-3983\" alt=\"\" srcset=\"https:\/\/willing.fr\/wp-content\/uploads\/OLL_COM.jpg 2000w, https:\/\/willing.fr\/wp-content\/uploads\/OLL_COM-300x169.jpg 300w, https:\/\/willing.fr\/wp-content\/uploads\/OLL_COM-1024x576.jpg 1024w, https:\/\/willing.fr\/wp-content\/uploads\/OLL_COM-768x432.jpg 768w, https:\/\/willing.fr\/wp-content\/uploads\/OLL_COM-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b112ec0 elementor-widget__width-initial ratio-4 elementor-widget elementor-widget-image\" data-id=\"b112ec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/veolia-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3985\" alt=\"\" srcset=\"https:\/\/willing.fr\/wp-content\/uploads\/veolia-768x512.jpg 768w, https:\/\/willing.fr\/wp-content\/uploads\/veolia-300x200.jpg 300w, https:\/\/willing.fr\/wp-content\/uploads\/veolia-1024x683.jpg 1024w, https:\/\/willing.fr\/wp-content\/uploads\/veolia-1536x1024.jpg 1536w, https:\/\/willing.fr\/wp-content\/uploads\/veolia-scaled.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e311794 e-flex e-con-boxed e-con e-parent\" data-id=\"e311794\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-730ecf2 e-con-full e-flex e-con e-child\" data-id=\"730ecf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8aafa3 elementor-widget elementor-widget-heading\" data-id=\"d8aafa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Complementary areas of expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6ef8e8 e-con-full e-flex e-con e-child\" data-id=\"e6ef8e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bb23aa0 e-con-full e-flex e-con e-child\" data-id=\"bb23aa0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44dcc23 elementor-widget elementor-widget-heading\" data-id=\"44dcc23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/willing.fr\/en\/what-do-we-do\/coaching\/\" target=\"_blank\">Coaching<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-383d0ca e-con-full e-flex e-con e-child\" data-id=\"383d0ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a12fad elementor-widget elementor-widget-heading\" data-id=\"9a12fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/willing.fr\/en\/what-do-we-do\/transformation-tactique\/\" target=\"_blank\">Tactical transformation<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3bfe40 e-con-full e-flex e-con e-child\" data-id=\"e3bfe40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93c5713 elementor-widget elementor-widget-heading\" data-id=\"93c5713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/willing.fr\/en\/what-do-we-do\/excellence-operationnelle\/\" target=\"_blank\">Operational Excellence<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deda48e e-flex e-con-boxed e-con e-parent\" data-id=\"deda48e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e679e4c e-con-full e-flex e-con e-child\" data-id=\"e679e4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24069ce e-con-full custom-fade-element e-flex e-con e-child\" data-id=\"24069ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d69ad elementor-widget elementor-widget-heading\" data-id=\"24d69ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to transform your organisation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eb055f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0eb055f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our team is here to help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4c904 hovered-cta elementor-widget elementor-widget-button\" data-id=\"cd4c904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/willing.fr\/en\/get-in-touch\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46ef3a8 e-flex e-con-boxed e-con e-parent\" data-id=\"46ef3a8\" data-element_type=\"container\" data-e-type=\"container\" id=\"pop-up-main\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2506db5 e-con-full e-flex e-con e-child\" data-id=\"2506db5\" data-element_type=\"container\" data-e-type=\"container\" id=\"pop-up-content\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a00ed72 accordeon-card-summary-i-close elementor-widget elementor-widget-image\" data-id=\"a00ed72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/willing.fr\/wp-content\/uploads\/ICON-MOINS.svg\" class=\"attachment-large size-large wp-image-6007\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b669f2 e-con-full accordeon-card-content e-flex e-con e-child\" data-id=\"0b669f2\" data-element_type=\"container\" data-e-type=\"container\" id=\"content-1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-022b603 elementor-widget elementor-widget-heading\" data-id=\"022b603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diagnostic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6392a99 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6392a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong>Communications Audit:<\/strong> a comprehensive review of your communications framework to assess the effectiveness of your strategies, materials and resources.<\/li>\n \t<li><strong>Marketing Audit:<\/strong> An external perspective on your practices to identify areas for improvement in your strategy and marketing mix.<\/li>\n \t<li><strong>Benchmark:<\/strong> Tailor-made comparative competitive analyses to guide your strategic decisions.<\/li>\n \t<li><strong>Market research:<\/strong> sector-specific and\/or regional analyses to enhance your understanding of your target market.<\/li>\n \t<li><strong>Marketing research:<\/strong> The use of information-gathering techniques, whether field-based or digital, to measure and understand a phenomenon or trend.<\/li>\n \t<li><strong>Prospective studies:<\/strong> Provision of forward-looking data based on the identification of weak signals and major trends in your target market or region.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d978a6 e-con-full accordeon-card-content e-flex e-con e-child\" data-id=\"7d978a6\" data-element_type=\"container\" data-e-type=\"container\" id=\"content-2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ccf37d elementor-widget elementor-widget-heading\" data-id=\"4ccf37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategic recommendations\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe7956 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fbe7956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li> <strong>Marketing strategy:<\/strong> defining the key features and the associated action plan for your project or marketing mix.<\/li><\/ul><ul><li><strong>Strategy <\/strong><br><strong>Communication:<\/strong> we develop a meaningful strategy and draw up a concrete action plan to raise the profile of your project, your brand and your activities.<p><em>Internal and external communications, employer branding<\/em><\/p><\/li><li><strong>Strategy <\/strong><br><strong>Partnerships:<\/strong> we draw up an action plan to create a network of organisations that can significantly enhance your development objectives.<p><em>Innovation, competitiveness cluster, ambassadors<\/em><\/p><\/li><li><strong>Strategy <\/strong><br><strong>Public consultation:<\/strong> we are developing an action plan to ensure that your target audience is involved in the projects that will have an impact as a result of your project.<p><em>Corporate communications\u2026<\/em><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8be1fb e-con-full accordeon-card-content e-flex e-con e-child\" data-id=\"b8be1fb\" data-element_type=\"container\" data-e-type=\"container\" id=\"content-3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7329ea4 elementor-widget elementor-widget-heading\" data-id=\"7329ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Branding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a9824 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d7a9824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Videos<\/li>\n \t<li>\n<div class=\"O0\">Supports print<\/div><\/li>\n \t<li>\n<div class=\"O0\">Digital media<\/div><\/li>\n \t<li>\n<div class=\"O0\">Graphic facilitation<\/div><\/li>\n \t<li>\n<div class=\"O0\">Communication and awareness-raising campaign<\/div><\/li>\n \t<li>\n<div class=\"O0\">Teaching materials \/ e-learning<\/div><\/li>\n \t<li>\n<div class=\"O0\">Gestion visuelle<\/div><\/li>\n \t<li>\n<div class=\"O0\">Events<\/div><\/li>\n \t<li>\n<div class=\"O0\">\u2026<\/div><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dcef18 e-con-full accordeon-card-content e-flex e-con e-child\" data-id=\"7dcef18\" data-element_type=\"container\" data-e-type=\"container\" id=\"content-4\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80ceaad elementor-widget elementor-widget-heading\" data-id=\"80ceaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Deployment &amp; production<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46accad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"46accad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>\n<div class=\"O0\">Motion design video<\/div><\/li>\n \t<li>\n<div class=\"O0\">Video \u2013 Filming \/ Editing<\/div><\/li>\n \t<li>\n<div class=\"O0\">Communication and awareness-raising campaign<\/div><\/li>\n \t<li>\n<div class=\"O0\">Print and digital media<\/div><\/li>\n \t<li>\n<div class=\"O0\">Event<\/div><\/li>\n \t<li>\n<div class=\"O0\">Gestion visuelle<\/div><\/li>\n \t<li>\n<div class=\"O0\">\u2026<\/div><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cin\u00e9tique Communication &amp; Marketing Redefining your purpose, aligning your organisation, prioritising your projects: transformations are multiplying, yet often struggle to materialise. Willing translates your strategic directions into operational roadmaps to secure the achievement of your objectives. Contact our experts Our approach Cin\u00e9tique applies its expertise in change management, marketing and communication to maximize the impact [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":8459,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8569","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cin\u00e9tique - Willing - Sp\u00e9cialiste de la transformation \u00e0 impact<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/willing.fr\/en\/what-do-we-do\/cinetique\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cin\u00e9tique - Willing - Sp\u00e9cialiste de la transformation \u00e0 impact\" \/>\n<meta property=\"og:description\" content=\"Cin\u00e9tique Communication &amp; Marketing Redefining your purpose, aligning your organisation, prioritising your projects: transformations are multiplying, yet often struggle to materialise. Willing translates your strategic directions into operational roadmaps to secure the achievement of your objectives. 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