scroll to top
Logo Willing White

  • Impact
CSR & Environment

Faced with the challenges brought by the green transition of our economy, integrating sustainability issues into a business model is no longer an option but a priority. Organizations need to rethink their business activity in the light of the planet's limits and engage their stakeholders to create an economic model that is sustainable, competitive and respectful of the environment. This is the approach taken by Corporate Social Responsibility (CSR).

CSR has become an essential lever for reconciling economic performance with positive impacts on society and the environment. Implementing a CSR strategy has become a fundamental pillar of corporate strategy. This approach redefines the priorities, governance and management indicators of companies seeking sustainable growth to enhance their performance.

Get in touch
Our Willing Impact team will support you in your CSR transformation process to integrate social and environmental issues at the heart of your strategy and processes.

Your challenges

Our expertise

Our approach is based on three pillars: adaptation, attenuation and acceleration.
In terms of adaptation, we help companies to understand, anticipate and adjust their business model by limiting the risks to ensure the continuity of their operations.
With attenuation, we help organizations to develop strategies and build trajectories aimed at reducing their impact.
Finally, with acceleration, we encourage practices that, in a circular model, go beyond the simple sustainability of companies, restore natural resources and improve living conditions in communities.

ADAPTATION

  • Carrying out CSR maturity assessments;
  • Running awareness-raising workshops (climate wall, responsible digital best practice, legal frameworks, labels).
  • Identify IROs (Impacts, Risks and Opportunities) across the value chain;
  • Prioritizing your key challenges using dual materiality analysis;
  • Gap Analysis between existing and required ESG data;
  • Mapping your stakeholders.
  • Defining and formalizing a sustainable business model;
  • Identification of new opportunities and offers & definition of brand territory;
  • Incubation and innovation – Improving CSR & digital practices.

ATTENUATION

  • Definition of a CSR strategy / Responsible Digital Strategy (focus, vision, objectives);
  • Definition of a strategy for dialogue with stakeholders: public consultation and local dialogue;
  • Building a sustainable roadmap (projects, players, priorities);
  • Structuring CSR governance;
  • Definition of key steering indicators (ISO, ODD, CSRD, ESG).
  • Engaging in dialogue with stakeholders, co-constructing solutions (consensus conferences/workshops);
  • Transforming practices and improving performance as a result of the CSRD & Responsible Digital trajectories (mitigations, sector analyses, value chain and challenges).

ACCELERATION

  • Developing a communication plan (web, social media, events);
  • Drawing up CSRD, ESG and CSR sustainability reports.
  • Benchmark labels and their relevance to the sustainability project: Ecovadis, RSE Engagé, Lucie, B-Corp, etc.
  • Preparation and support for certification/labelling.
  • Implementing circular and value-added models (LCA);
  • Process redesign and deployment roadmaps.

Our areas of expertise

  • Risk management and regulatory compliance
  • CSR strategy and impact measurement
  • Training and awareness-raising
  • Digital responsibility
  • Process redesign and deployment roadmap
  • Brand platform
Discover our other expertise
Logo Willing

People & business

Logo Willing

Technologies

Data - AI - cyber
Logo Willing

Cinétique

marketing & communication
Logo Willing

Coaching
Logo Willing

Academy

We are here to help

To support you at every stage of your project.

Get in touch

Regional philanthropy

  • Every year, we sign sponsorship agreements with various organizations and associations. By way of example, in 2023, we were sponsors for over 100 days.
  • Since 2023, we have been a partner of Nos quartiers ont des talents (NQT), an association that promotes the professional integration of local young graduates, through which we mentor young professionals and pass on our knowledge and experience.

Partnerships with schools

  • We invest in our team members’ schools and alumni networks, and regularly take part in their events: company forums, entrance competitions, challenges, case studies, hackathons, etc.

Local charity events

  • We take part in charity events in our regions all year round, often initiated by our team members. Examples include the Toulouse and Paris marathons (2022, 2023 and 2024), awareness-raising and fundraising for Pink October (2023), Clean my Calanques (2024) and the Pink October race (2024).

Reducing our greenhouse gas emissions

  • Since 2022, our annual carbon footprint has been calculated by a qualified service provider (in accordance with the GHG Protocol).
  • We use this GHG assessment to evaluate and correct our scope 1, 2 and 3 reduction trajectory.

Sustainable purchasing and waste management

  • Our purchasing policy prioritizes purchases of reconditioned equipment or products made by environmentally engaged suppliers whenever possible, such as French non-profit organizations set up to help disabled people find work (like ESAT), in line with our continuous improvement approach.
  • We have set up selective sorting and recycling systems in each of our offices for paper/cardboard, metal, plastic and glass waste.

Promoting soft mobility

  • We pay 75% of our team members’ public transport fares.
  • We travel by train for business trips, as part of our Company Agreement, to reduce our carbon footprint.

Building on sustainable IT

  • Our website is eco-designed and developed, in line with our purpose and commitments (WCAG).
  • We give our used IT equipment to our team members’ children, associations or local schools.

Encouraging diversity and equal opportunity

  • We have a fair and inclusive recruitment process that gives everyone an equal chance, whatever their level of experience, origin or religion.
  • Our “Diversity” charters testify to our zero tolerance of all forms of discrimination.
  • We recruit students responsibly every year on work-study contracts and in internships, to help integrate young people into the world of work.
  • We have partnered with the Nos quartiers ont des talents association which accompanies disadvantaged young graduates, helping young professionals along the path to employment and facilitating the transmission of knowledge between generations.
  • We have assigned a representative in the fight against discrimination and promotion of diversity, Jennifer Borderie, whom our team members and candidates can contact in reference to such issues.
  • We have also set up a free helpline in collaboration with Malakoff Humanis to assist team members in difficult situations, for example due to harassment, discrimination, illness, social fragility or disability. (Phone: 3996.)

Promoting and accelerating gender equality

  • Our 2023 Company Agreement includes exceptional leave for female team members in the event of an abortion.
  • We offer parenting support including tripartite interviews on leaving for and returning from maternity and paternity leave.
  • Our professional equality index is the focus of a specific action plan. It stands at 93/100 for 2024 and is constantly improving.

Integrating people with disabilities

  • Marie-Cécile Batigne is our disability representative, in charge of supporting disabled team members and raising awareness among our teams.
  • Our 2023 Company Agreement provides for specific leave for any team member with a child who is diagnosed with a disability or pathology.
  • We have drafted an in-house memo providing information on leave options for caregivers.
  • We assist team members with the RQTH process and protocol to recognize their status as a disabled worker in France.
  • We adapt our workstations to the needs of our disabled team members to provide them with an inclusive working environment and encourage them to remain in employment.

Across-the-board CSR

  • As part of our drive to raise awareness of CSR issues among all our team members, our Willing Management Committee has received training and is regularly updated on these issues. All our offices have joined the Climate Fresk initiative, where during the workshops, we roll out our awareness-raising campaigns.
  • Our corporate project supports initiatives addressing the core issues and fields of action covered by ISO 26000.

A participatory, consultative approach

  • We assign an ambassador to relay our corporate project in each of our offices. It is their role to align the policies of our Executive Committee, Management Committee and Works Council with our teams’ proposals.
  • We use visual management techniques to communicate the progress of our corporate project in each office, and to collect questions, suggestions and contribution requests from our teams.

Business ethics

  • We have an Ethics Charter with a code of conduct that governs all professional relations with our partners based on seven immutable principles: solidarity, integrity, respect for others, honesty, rigor, loyalty and respect for professional secrecy. This encourages our suppliers to also act responsibly and protect the environment.