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  • Cinétique
Marketing & communication

Cinétique is our department dedicated to marketing and communication, which lends its expertise to organizations, program and project management to help clients sustainably improve their performance.

Willing focuses on the women and men that make up organizations to ensure the success and comprehensive adoption of our clients’ transformation projects.

Organizations are turning increasingly to this type of project, and need to make informed choices. How to engage target audiences? Arouse their interest and get them on board with a specific project?

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Cinétique applies its expertise in change management, marketing and communication to maximize the impact of existing action, fully engage stakeholders and increase the chances of success in the case of more complex projects.

Your challenges

Our expertise

Our marketing and communication experts work as consultants, hand in hand with our in-house creative studio. They lend their expertise to the entire project value chain, from strategy development to operational implementation and full adoption.

  • Marketing and communication audit
  • Benchmarking
  • Market research
  • Marketing studies.
  • Marketing strategy
  • Communication strategy
  • Employer branding strategy
  • Partnership strategy
  • Brand platform
  • Naming
  • Logotype
  • Graphic charters.
  • Print and digital media (communication campaigns, newsletters, intranet, videos, corporate social network posts, e-learning, brochures, etc.)
  • Events.

Our areas of expertise

  • Project, program and management communication
  • Brand architecture and territory
  • Employer branding
  • Strategic marketing
  • Awareness and training.

Our work

Discover our other expertise
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People & business

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Technologies

Data - AI - cyber
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Impact

CSR, environment
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Coaching
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Academy

We are here to help

To support you at every stage of your project.

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Regional philanthropy

  • Every year, we sign sponsorship agreements with various organizations and associations. By way of example, in 2023, we were sponsors for over 100 days.
  • Since 2023, we have been a partner of Nos quartiers ont des talents (NQT), an association that promotes the professional integration of local young graduates, through which we mentor young professionals and pass on our knowledge and experience.

Partnerships with schools

  • We invest in our team members’ schools and alumni networks, and regularly take part in their events: company forums, entrance competitions, challenges, case studies, hackathons, etc.

Local charity events

  • We take part in charity events in our regions all year round, often initiated by our team members. Examples include the Toulouse and Paris marathons (2022, 2023 and 2024), awareness-raising and fundraising for Pink October (2023), Clean my Calanques (2024) and the Pink October race (2024).

Reducing our greenhouse gas emissions

  • Since 2022, our annual carbon footprint has been calculated by a qualified service provider (in accordance with the GHG Protocol).
  • We use this GHG assessment to evaluate and correct our scope 1, 2 and 3 reduction trajectory.

Sustainable purchasing and waste management

  • Our purchasing policy prioritizes purchases of reconditioned equipment or products made by environmentally engaged suppliers whenever possible, such as French non-profit organizations set up to help disabled people find work (like ESAT), in line with our continuous improvement approach.
  • We have set up selective sorting and recycling systems in each of our offices for paper/cardboard, metal, plastic and glass waste.

Promoting soft mobility

  • We pay 75% of our team members’ public transport fares.
  • We travel by train for business trips, as part of our Company Agreement, to reduce our carbon footprint.

Building on sustainable IT

  • Our website is eco-designed and developed, in line with our purpose and commitments (WCAG).
  • We give our used IT equipment to our team members’ children, associations or local schools.

Encouraging diversity and equal opportunity

  • We have a fair and inclusive recruitment process that gives everyone an equal chance, whatever their level of experience, origin or religion.
  • Our “Diversity” charters testify to our zero tolerance of all forms of discrimination.
  • We recruit students responsibly every year on work-study contracts and in internships, to help integrate young people into the world of work.
  • We have partnered with the Nos quartiers ont des talents association which accompanies disadvantaged young graduates, helping young professionals along the path to employment and facilitating the transmission of knowledge between generations.
  • We have assigned a representative in the fight against discrimination and promotion of diversity, Jennifer Borderie, whom our team members and candidates can contact in reference to such issues.
  • We have also set up a free helpline in collaboration with Malakoff Humanis to assist team members in difficult situations, for example due to harassment, discrimination, illness, social fragility or disability. (Phone: 3996.)

Promoting and accelerating gender equality

  • Our 2023 Company Agreement includes exceptional leave for female team members in the event of an abortion.
  • We offer parenting support including tripartite interviews on leaving for and returning from maternity and paternity leave.
  • Our professional equality index is the focus of a specific action plan. It stands at 93/100 for 2024 and is constantly improving.

Integrating people with disabilities

  • Marie-Cécile Batigne is our disability representative, in charge of supporting disabled team members and raising awareness among our teams.
  • Our 2023 Company Agreement provides for specific leave for any team member with a child who is diagnosed with a disability or pathology.
  • We have drafted an in-house memo providing information on leave options for caregivers.
  • We assist team members with the RQTH process and protocol to recognize their status as a disabled worker in France.
  • We adapt our workstations to the needs of our disabled team members to provide them with an inclusive working environment and encourage them to remain in employment.

Across-the-board CSR

  • As part of our drive to raise awareness of CSR issues among all our team members, our Willing Management Committee has received training and is regularly updated on these issues. All our offices have joined the Climate Fresk initiative, where during the workshops, we roll out our awareness-raising campaigns.
  • Our corporate project supports initiatives addressing the core issues and fields of action covered by ISO 26000.

A participatory, consultative approach

  • We assign an ambassador to relay our corporate project in each of our offices. It is their role to align the policies of our Executive Committee, Management Committee and Works Council with our teams’ proposals.
  • We use visual management techniques to communicate the progress of our corporate project in each office, and to collect questions, suggestions and contribution requests from our teams.

Business ethics

  • We have an Ethics Charter with a code of conduct that governs all professional relations with our partners based on seven immutable principles: solidarity, integrity, respect for others, honesty, rigor, loyalty and respect for professional secrecy. This encourages our suppliers to also act responsibly and protect the environment.